With the appearance of smartphones, responsive design has become the standard for creating a website. We bring you the meaning and importance of responsive design web pages.
Responsive Web Design (RWD) is a website design technique that allows the appearance of a website to adapt depending on which device it is browsing.
Today, almost 50% of the traffic on the website comes via smartphones, tablet, and other mobile devices. Therefore, it is very important for your website to be customized to display on screens of all dimensions.
How does responsive design work?
In the past, the web pages mostly had fixed width because they were viewed exclusively through desktops and laptops. When users started using smartphones and tablets, the same websites became too big and they did not look good on the screen.
In order for the website to display properly on mobile devices, the layout of the elements on the website must be adapted to the width of the device's screen. This means that, for example, the same web site on the desktop and laptop has content divided into three columns while on mobile devices will be in one column. By introducing HTML5 and CSS media queries, creating responsive websites is greatly facilitated.
Why is responsive design important for your business?
Responsive web design was introduced to achieve a positive user experience regardless of the device used to browse the web site. Users are impatient and do not have time to move left-to-right and zoom in on your website, so they're likely to go to a competitor's web site if you're not optimized to show on mobile devices.
With responsive web design, your web site remains clear with easily accessible information regardless of the device you are using. Ultimately, this gives a much better impression of your business to your customers, and it might lead to increasing your sales opportunity.
A responsive website is much better for SEO and Internet marketing needs, plus Google ranks better responsive websites than those that are not responsive, which leads to more clicks and queries.
Responsive website design is not a future, it's a standard. The number of mobile device users is growing rapidly, so don't let yourself lose a huge amount of potential customers over a non-responsive website.